VICTORIA SHOES came to challenge us with creating beautiful and meaningful content for their social media channels among its millennial feminine worldwide public.
Victoria is synonym of Summer, Happiness & Color. We directed and produced this surreal, whimsical animated film to promote Victoria’s most recognizable shoe model.
Being challenged with creating beautiful and meaningful content for their social media channels has been a privilege since Victoria is an all-time shoe national Spanish brand characterized by its simplicity since 1915.
We created 8 different summer-inspired scenes where shoes celebrate life, summer and youth. Each of them was thought as a unique piece that acted as a bumper for the campaign.
DIRECTED BY – Clim
CO DIRECTED WITH – João Lucas
PRODUCED BY – Clim Studio
CLIENT – Victoria Shoes International
CREATIVE & ART DIRECTION – Clim
CG ANIMATION – João Lucas
3D MODELLING – Jordi Cerdà
MUSIC & SFX – Aimar Molero
EDIT & POST – Clim Studio