Spotify came to us with a clear and straight forward brief: Generate two fast, strong and punchy typography-based films to catch the attention of potential new artists.
Without forgetting the rhythm, sound and synchrony (we are talking about Spotify here), we created multiple versions for a better performance on social platforms, all of them being typography-driven so they can also be enjoyed muted.
We worked very closely with the in-house design and creative team at Spotify making sure we followed their extended and detailed design guidelines.
DIRECTED BY — Clim
PRODUCED WITH — Hornet
CLIENT — Spotify
CREATIVE DIRECTION & DESIGN — Clim & Spotify
ANIMATION — Edgar Ferrer & João Lucas
SOUND DESIGN — Spotify