Clim Studio & Nicolo Bianchino developed this design-driven campaign and tool kit for Facebook’s new “Major Life Events” tool. Have you ever wanted to share a momentous occasion with your community, but did not have quite the right photo to accompany it?
This was the driving force for Facebook to realize the MLE tool and why they came to us to establish a new visual language to help members engage with their friends and family on the platform.
Provided with 30 different categories plus 10 Sentiments we directed a team of designers to create a series of emotionally charged and relatable GIFs, beautifully crafted and insightful imagery to help communicate the moments in your life that mean something.
Directors: Clim & Nicolo Bianchino
Production Co: Hornet
EP: Hana Shimizu
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Sr Producer: Cathy Kwan
Associate Producer: Claudia Gaspar
Editor: Stephanie Andreou
Production Coordinator: Riley Spencer
Concept Artists: Clim, Nicolo Bianchino, Chris DeLorenzo, Stephen Kelleher, Pete McDonald, Dan Savage, Cari Vander Yacht.
Designers: Clim, Nicolo Bianchino, Stephen Kelleher, Pete McDonald, Dan Savage, Moree Wu
AE Animators: Nicolo Bianchino, Edgar Ferrer, Peter Harp, Deekay Kwon, Jõao Lucas, Austin Roberts
Cel Animators: Hyo Bin Kang, Tyler DiBiasio, Krystal Downs
Design & AE Interns: Ella Dobson, Seongjin Yoon