Direction
Clim & Edgar Ferrer
Abstract visual metaphors, beautiful set designs and detailed animation were our tools to create these surrealistic scenes where we can find different whimsical representations of work-places, set-skills, talents and professionals.
OpenClassrooms, one of the most recognisable educational digital platforms in Europe, reached Clim Studio to create and produce this family of 3 idents with the idea of raising awareness around the apprenticeship scheme for students and employers. Increasing both their talent pool and the number of business looking for apprenticeships.
Clim collaborated again with one of his studio colleagues, the talented Edgar Ferrer and together wanted to focus on simplicity by representing one strong and direct concept for each of the idents.
Credits
Directed by: Clim & Edgar Ferrer
Conceptualisation: Clim & Edgar Ferrer
Creative & Art Direction: Clim
Animation: Edgar Ferrer
Produced by: Clim Studio
Sound Design: Murmur Audio