This project won the Gold Mention on the IDA Graphic Design of the Year Award.
Logitech came to us with the need of a visual language to populate their Home-Ergonomics website. As a response we created a library of fun, fresh, and off-beat animated loops, static images and props to go alongside their tips on how to do better when we work. All leaning on a graphic, simple yet human set of characters.
Making part of our characters’ bodies invisible felt like the perfect way to communicate ergonomics in a very subconscious level.
We found the inspiration on Logitech’s brand in order to create a unique and memorable family of characters: Laura, Tim and Claire. (LogiTeCh).
We paired them with simple and bold concepts, allowing us to speak on a myriad of topics which helped us cut-through and tell stories full of personality and soul.
“Your body is at its best when you don’t feel it at all”.
From the loops we created more content that was used independently on their communications.
DIRECTED BY – Clim
PRODUCED BY – Clim Studio + Messieurs
CLIENT – Logitech
EXECUTIVE PRODUCERS – Clim & Claudia
CREATIVE DIRECTION + CONCETPING – Clim
PROP & SET DESIGN – Clim & Edgar Ferrer
CG & ANIMATION LEAD – Edgar Ferrer
CHARACTER MODELLING & RIGGING – Sebastian Pfeifer
CHARACTER ANIMATION – Laura Sirvent
COMPOSITING – Edgar Ferrer
COLOR TREATMENT – Clim
EDIT – Clim
MUSIC & SFX – QB Sound
2D & 3D CHARACTER DEVELOPMENT – Clim + Min Ryu & Edgar Ferrer
2D CHARACTER POSING ILLUSTRATIONS – Felo Lira
EXECUTIVE CREATIVE DIRECTOR – Chris Perrins
SENIOR BUSINESS MANAGER – Camille Mercier
SENIOR CONTENT PRODUCER – Martin Ihle
CREATIVE STRATEGISTS – Michael Kirwan & Pierre Sponchiado