Project
Work Better with Logitech
Client
Logitech
Year
2020
Direction
Clim
Production
Clim Studio + Messieurs
​​​​​​​Logitech needed a visual language to populate their Home-Ergonomics Website in a fun, fresh, and off-beat way.
We created a small library of Animated loops, static images and props to go alongside their tips on how to do better when we work.
THE STATIC IMAGES
THE LOOPS
CHARACTER'S CONCEPT
We found the inspiration on Logitech’s brand in order to create a unique and memorable family of characters: Laura, Tim and Claire. (LogiTeCh).

We paired them with simple and bold concepts, allowing us to speak on a myriad of topics which helped us cut-through and tell stories full of personality and soul.
"Your body is at its best when you don’t feel it at all." 
Making part of our characters’ bodies invisible felt like the perfect way to communicate that in a very subconscious level. Inspiration comes from Logitech’s logotype itself. We creatively linked our characters directly with Logitech’s brand, making them fully ownable.
CHARACTER DEVELOPMENT
​​​​​​​We were focused on the readability of our characters and exploring widely a spectrum of not just Morphology but also Styling. Thanks to that we were able to land at the sweet spot where we have a strong level of graphic expression with very clear human detail.
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Credits

Director: Clim.
Produced by: Clim Studio + Messieurs.ch.
Client: Logitech.

 

Executive Producer: Clim.
Producer: Messieurs.ch.
Creative Direction & Concepts: Clim.
Prop & Set Design: Clim & Edgar Ferrer.
CG & Animation Lead: Edgar Ferrer.
Character Modelling & Rigging: Sebastian Pfeifer.
Character Animation: Laura Sirvent.
Compositing: Edgar Ferrer.
Color Treatment: Clim.
Director’s Cut Edit: Clim.
Director’s Cut Music: QB Sound.

R+D
2D & 3D Character Development: Clim, Min Ryu & Edgar Ferrer.
Character Posing 2D illustrations: Felo Lira.

 

Pitch
Creative & Art Director:
Clim.
Character Design: Clim & Edgar Ferrer.
Character Posing: Laura Sirvent.
CG Artists: Edgar Ferrer & João Lucas.

 

Client
Executive Creative Director: Chris Perrins
Senior Business Manager / Digital Wellness: Camille Mercier.
Senior Content Producer: Martin Ihle.
Creative Strategists: Michael Kirwan & Pierre Sponchiado.

Would you help us spread our work? ;)