Our Logitech’s character–based language was a big hit. Logitech rang us again to continue establishing a look and feel for the way they talk about ergonomics. This time, the ERGO department asked us to adapt our language and create a set of snackable message–driven social content. Illustrations that reflect the constrains and pains of Working From Home in a light and fresh way.
A fun & empathetic series of Insta + Fb posts that provokes thoughts – and some knowing smiles.
Our illustrations needed to support the message.
The focus of their social content had to be the substance of what Logitech’s saying and the illustrations needed to enhance each core message to get people to stop, to think – and to smile, too.
Consumers in the audience needed to be motivated to change the way they think about work, pain and wellness.
Clim worked closely with the Logitech Team to find the best formula on how to create simple, quickly readable yet impactful and meaningful illustrations that could support their messages.
DIRECTED BY – Clim
PRODUCED BY – Clim Studio + Messieurs
CLIENT – Logitech
CREATIVE DIRECTION + CONCEPTING – Clim
PROP & SET DESIGN – Clim & Edgar Ferrer
CG – Edgar Ferrer
CHARACTER MODELLING & RIGGING – Sebastian Pfeifer
COMPOSITING & COLOR – Clim