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Google

A Motion Design System

Back in 2012, we were given a full carte-blanche from Google’s Lab team. It was the beginning of what today we call Google Assistant and the guys at Google wanted us to explore how a potential visual and kinetic language could be created and implemented. A Design and Motion exploratory exercise that served as a proof of concept for the in-house team at Google Lab.

At that time Clim was one of the halves of “Sebas & Clim”. The motion graphics duo surprised entire audiences with Make it Better, Tiny Story, and the Anicons Library, all of them self-initiated projects that catapulted their career.

Curated
Team

CREATIVE DIRECTION  — Sebas & Clim
DESIGN — Clim
ANIMATION — Sebastián Baptista
SOUND — Aimar Molero