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Ford Money

Thumb-stopping Loops

Agency VMLY&R came to Clim Studio to develop engaging content for Ford Money, the online savings provider from the automotive company, offering a range of fair and consistent savings products in the UK.

Their need was to create visuals for their Quarterly Insights Report Online Campaign. A long-term social-content solution offering visuals that can be relatively quick to produce and deploy.

 

Around the idea of Savings and Investments, we created a series of oddly satisfying visuals to interpret the sentiment of knowledge – in essence, calming to watch.

People save and invest because they want to multiply their capital. This idea translated into a family of abstract elements that represent, on a conceptual level, economical actives. They can gather, travel and multiply.

Subtlety goes a long way.

The concepts were created around the idea of “getting to know your finances better” which was the starting point for the team at VMLY&R to think of the titles of the initial concepts. “Know More”, “Be Enlightened”, “Go Deeper”, “Be Curious” and “Be Forever” are the 5 animations we conceptualized, designed, and produced at Clim–Studio.

The hero elements, taken as luxury goods, were drawn perfectly and sinuously. Using fine textures and a combination of mate and reflective materials that react perfectly to the delicate studio light, we achieved the premium look Ford Money was aiming for.

Curated
Team

DIRECTED BY – Clim
PRODUCTION – Clim Studio
AGENCY –  VMLY&R
CLIENT – Ford Money

CREATIVE & ART DIRECTION – Clim
DESIGN – Linus Zoll + Everthon Estevan
ANIMATION – Edgar Ferrer

SFX – QB Sound

VMLY&R TEAM

CREATIVE OPERATIONS DIRECTOR – Mark Doyle
CREATIVE LEAD – Matt Lee
CREATIVE LEAD – Brian Riley
ART DIRECTOR – Emily Tomlinson