Christie’s trusted Clim Studio to create a film to generate awareness for their Private Sales. Luxury-Week auctions offer their most exquisite clients the opportunity to acquire the finest Handbags, Wines, Watches & Jewels. Their exclusive sales feature the best examples from the top Luxury houses i.e. Hermes, Chanel, Cartier and Tiffany to name a few.
Founded in 1766, Christie’s is a world-leading art and luxury business. Renowned and trusted for its expert live and online auctions, as well as its bespoke private sales, Christie’s offers a full portfolio of global services to its clients, including art appraisal, art financing, international real estate and education. Christie’s has a physical presence in 46 countries, throughout the Americas, Europe, Middle East, and Asia Pacific, with flagship international sales hubs in New York, London, Hong Kong, Paris and Geneva. It also is the only international auction house authorised to hold sales in mainland China (Shanghai). Christie’s auctions span more than 80 art and luxury categories, at price points ranging from $200 to over $100 million.
Founded in 1766 by James Christie, Christie’s has since conducted the greatest auctions through the centuries.
Through a 15 second visual, we establish Christie’s as a curator of the most excellent objects that one could ever acquire. Beautiful and iconic, with an emphasis on simple sets, lighting and textures, the film signifies the key items sold in their sales in a very paired back manner.
Divided in 4 scenes (one per product category), the film relies on simplicity, mystery and delicacy to provoke the feeling of secrecy, curiosity and exquisiteness.
The messaging is simple, Luxury Week at Christie’s. But within the simple message, the execution of the textures and lighting, tells the story of how beautiful and sophisticated these sales are.
The appropriate amount of animation, the slow camera move, an elegant and sober colour palette… all mixed with a sunset winter-like lighting and a mesmerizing sound design offer a relaxed experience that triggers our senses and imagination.
DIRECTED BY – Clim
PRODUCED BY – Clim Studio
CLIENT – Christie’s
CREATIVE & ART DIRECTION – Clim
CG – João Lucas & Edgar Ferrer
EDIT – Clim
MUSIC & SFX – QB Sound