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Artgrid – 5 a Day

Digital Realness

After 3 projects together our relationship with Artgrid is growing stronger.
When a Carte Blanche is given “What can we offer to an always-growing catalogue of stock footage?”. Clim decided to put together a presentation deck with plenty of ideas to chose from. One of our favourites, “5 a Day”, seemed like the healthiest concept to explore.

The series contains 5 pieces made with Fruits and Vegetables. Nothing less, nothing more. A very sober-looking series of 5 moving paintings that bring attention to the animation. A very classic still-life look opposed to something that feels contemporary. Animation felt like the perfect modern companion. A digital-inspired movement that clashes conceptually with nature.

Playing with reality with a movement digitally inspired.

We decided to produce some of the animations with beginning and ending in order to give the user the factor of “presentation, introduction and showcase”.. This allowed us to craft the animation a little more, treating the edibles in a more unexpected ways.

All our creations are available at Artgrid.io

Curated
Team

DIRECTED BY – Clim
PRODUCED BY – Clim Studio
CLIENT –  Artgrid.io

CREATIVE & ART DIRECTION – Clim
DESIGN – Clim
ANIMATION – Edgar Ferrer

DC EDIT – Clim
DC SFX – QB Sound